On the surface, The Price Is Right was America’s most joyful daytime ritual—spinning wheels, shiny prizes, and Bob Barker calling you to “Come on down!” But behind the flashing lights was a paradox: women known as “Barker’s Beauties,” central to the spectacle yet treated as silent props.
At the center was Dian Parkinson, the show’s most famous model, whose 18-year career embodied both the glamour and the voicelessness of the role. From her pageant beginnings to her Playboy covers, from her presence on stage to her lawsuit against Barker, Parkinson’s story reveals the troubling legacy beneath the joy.